What is AI marketing + how can you leverage it?

What is AI marketing + how can you leverage it?

Artificial Intelligence and its Future in Digital Marketing

ai and digital marketing

By effectively sifting through the ever-increasing data noise, AI provides actionable intelligence, giving marketers the edge they’ve been waiting for. Now, let’s dive deeper into each of the specific use cases of AI in digital marketing. However, ChatGPT isn’t the only way marketers can leverage the powers of AI. In this article, we’ll walk you through other ways you can use AI in your marketing strategy and make the best of it to drive growth.

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As a true innovator in its field, Nike uses AI technology to give its various digital advertising campaigns added emotional depth. Ada is an innovative AI technology provider based in Toronto that offers a fully-tailored platform designed to plug into a business’s existing tools or tech stack and offer automated customer support. LoginRadius empowers businesses to deliver a delightful customer experience and win customer trust. Using the LoginRadius Identity Platform, companies can offer a streamlined login process while protecting customer accounts and complying with data privacy regulations. Using AI, you can continuously gain access to new or improved insights that can improve your marketing efforts and how you reach people. You can learn how people like to be marketed to, what works best, and use analytics to help fine-tune your marketing.

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Airbnb has been using AI to generate and optimize its content for a couple of years now. By thoroughly analyzing the responses received from surveys, gauging overall customer sentiment, and reviewing past interactions with clients. In doing so, businesses can identify common characteristics among customers who have ceased using their services.


Programmatic ad platforms like the Trade Desk, Google’s Display & Video 360, and Yahoo DSP use algorithms to allocate ad spending and adapt targeting without human intervention in mere milliseconds. As a result, AI already powers everything from the commercials that play when you watch CTV to the sponsored ads that show up on Google. From data analysis to social media marketing, AI is redefining digital marketing.

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Advertising is inherently hit-and-miss, or at least it was prior to the dawn of AI. Albert personalizes and optimizes ad content at scale, across social media and paid search platforms, including Facebook, YouTube, Google Ads, Bing and more. Albert call their methodology “data-powered creativity”, and founder Om Shani believes in using AI and automation to free up human creatives to make campaigns that connect on a human level. Techniques including sentiment analysis can be used to aggregate positive and critical product reviews.

It also uses generative AI, GrammarlyGO, to help you nail your writing based on context and goals. Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. AI-driven technologies are changing the way marketers approach their work by making it easier than ever before to analyze large data sets and draw insights from them. Throughout this article, we’ll explore how AI is transforming digital marketing and why it’s essential for every marketer to understand this advanced technology.

As AI capabilities mature, businesses are liberated from the time constraints of human work rhythms. AI-powered organizations are riding the and deploying AI in smart ways, nabbing a competitive edge, always innovating, and making things better for customers. It’s pretty clear AI is set to be the star player in the marketing game plan of the future. Churn analysis steps in here to help predict and prevent the effects of the churn rate on your business, by examining customer defection and their tendency to abandon a product or service. In the same way that AI algorithms are able to segment your customers and offer them personalized recommendations, they can also target different audience segments with different ads to maximize their performance.

AI may be able to automate certain customer interactions, but in some cases, customers may prefer to interact with a human. For example, while chatbots can be useful for handling simple customer service inquiries, customers may become frustrated if they are unable to speak with a human for more complex issues. The benefits of AI for digital advertising, when applied correctly, are innumerable. The support of artificial intelligence while running advertising campaigns boosts getting efficient results from your efforts and provides high conversion rates in your campaigns. But don’t forget that there are also ongoing debates about ethical concerns, and proposals such as watermarking AI-created content are emerging to enhance transparency. If you want to learn more about ethical concerns about the use of AI in digital marketing, Check out our blog post about the shift from classic digital to an AI-driven approach in agencies.

While it can imitate some connections and to a certain extent, their capabilities are still limited. I’m cautiously optimistic that AI in digital marketing will strengthen brand trust. When discussing brand trust, we have to distinguish between scary pop culture “AI” and the actual “AIs” that we interact with daily. Over time, we’ll care more about the value and utility technologies provide, not the mundane fact that they utilize AI. For instance, Apple includes an AI-optimized screen reader (a tool that reads out the text and UI elements) with all its devices and operating systems.

  • Stand-alone machine learning apps operate independently and use huge amounts of data to make complex decisions.
  • As your company and marketing team grows, scaling has never been more important (but also, it’s never been more difficult).
  • SEO gathers information about all the content they find on the internet.
  • It can potentially turn marketing strategies upside down, enhancing their efficiency, precision, and impact.
  • While AI has a crucial role to play in digital marketing, it should be viewed as a tool to augment human creativity, intuition, and experience, not as a replacement for these uniquely human attributes.
  • An AI tool can use a statistics decision tree that defines marketing objectives and reviews past data.

Whether you’re using the technology to build lead generation chatbots, prevent customer churn, or make your content creation process more effective, there’s no denying the numerous benefits AI has to offer. As digital marketing keeps evolving to stay up to date with what’s happening in the world, AI has emerged as a powerful tool to help businesses gain a competitive edge. When it comes to image creation and editing, established tools in the market are incorporating AI into their products to offer even better tools to their users. The feature allows Photoshop users to easily create, add, remove, or replace images in the tool through simple text prompts.

AI also has baked-in security features that protect data from interception. It’s inexpensive, easy to deploy, leverages first-party data, and has proven reliable over the past two-plus decades. Assuming a large, relevant base of content exists, CMOs and their senior marketers are more likely to get more precise and relevant output with AI. A small business that sends email once a week won’t have as much benefit as a larger enterprise that can leverage thousands of data points. AI for creative development turns that problem into a strength, taking large amounts of data, learning from it, and working with humans to generate the best creative results.

Another 84% said data collection, management, and analytics that drive consumer insight are important for their success, yet only 49% believe they deliver well in this area. In this post, we’ll look at what AI marketing is, the four types of AI in marketing, and how companies are using AI to improve their marketing efforts and motivate customers to act. The future of AI in digital marketing is bright, and marketers who embrace this technology will undoubtedly have a competitive advantage in the years to come. While AI can offer many benefits to digital marketing, it is important to balance its use with human intuition and creativity and address data privacy and security concerns. Large language models apply to numerous applications, such as language translation, sentiment analysis, chatbots, and text generation. One example of a large language model is GPT-3, which has 175 billion parameters and can generate highly realistic, human-like responses.

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  • As a result, we should now consider how this may change the way marketers generate and optimize online content.
  • When it detects any threats in the device, it sends a notification to a technician, or it involves itself to bring back the device to a secure state.
  • We also partner with our customers to take the complexity out of CTV advertising with a consultative approach.
  • The predictive super-power of AI has been proven both, effective and versatile in its applicability across all markets.
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